Prices reflect this, making it much less expensive to use a Digital Ad license. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month.
There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.ĭigital advertisements also have different usage patterns compared to websites. HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license? This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it.
We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. You can use this type of license to embed fonts into digital ads, such as ads built using HTML5. Desktop font licenses are based on the number of users of the fonts in other words, the number of computers in which the font will be installed. This is not to be confused with multiple multi-user Desktop licenses. These licenses are fairly common for e-commerce websites that allow their customers to interact with the font via the business' webpage interface, customize a printed hard-good product, and they'd purchase/receive the hard-good product. Server fonts can be installed on a server and used by remote users or automated processes to create items. A font downloaded with this license cannot be used in SaaS, where the service is the product rather that the item that is created.
Development servers do not count toward the limit. The price is based upon the number of servers on which the font is installed. This license is valid for one year and is renewed each year that the font remains in use. A server license is required for sites, web apps, or services that allow a non-licensed user to utilize the font to create a product (for example, personalized t-shirts, PDF receipts, business cards, and pictures with captions, et cetera).
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